Unrefined amaranth seed oil produced by cold pressing is intended for direct consumption, including for therapeutic and preventive nutrition, as well as for use in food industry. Thanks to its valuable components, amaranth oil is successfully used globally for manufacturing deluxe beauty products. None of the known vegetable oils contain as much squalene as amaranth oil: 6-9%. Squalene is one of the vital biologically active compounds acting as the lipid and steroid metabolism regulator in the human body, and a precursor to many steroid hormones, cholesterol and vitamin D.

Amaranth oil is beneficial for virtually all organs and systems of the body, normalizing fat metabolism and promoting toxins expulsion.